THE MEGA EQUIPMENT COMPLEX
THE REFORMATION OF THE CONSTRUCTION EQUIPMENT INDUSTRY – PART THREE
OVERVIEW
“Building Your Own Brand” (BYOB) is a pillar of maintaining performance, productivity, market value and optimizing ROI for equipment assets. In the absence of an established brand and reputation (real or perceived), the prospect of achieving maximum returns on resale is diminished. This conversation is the first in a series of commentaries regarding “
The Reformation of the Constructions Equipment Industry” – and focuses on actions equipment owners can take in response to a rapidly evolving market…
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